We’re building automation superpowers for every investor.

The future of investing is automation. Join us and build a revolution — not just tools.



Processed signals.



Capital in funding.


Est. 2021

Already galactic.


Timeless principles from Jacob, one of Pluto's founders, drive how we work together.

Radical truth and trust.

We grow fast by giving frequent and direct feedback; even across leadership lines. For example if you think Jacob, our founder and CEO, could do something better, he wants to know.

Build for tomorrow.

Our vision is huge, to revolutionize the financial world, we need to stay agile and focused. We think long term and high quality standards.

First principles thinking.

The automated trading world is full of harmful dogma. Burn it down to cut through the noise and rebuild from ground zero.

Life is about the people you met along the way.

We're all pushing on the same goals. Life is hard, so we all deeply and truly care for each other through action.

Jacob Sansbury

CEO & Co-Founder

Jacob Sansbury

Bridgewater & Nvidia Alumni

Caroline Mendel

HOC & Co-Founder

Caroline Mendel

Creative. Imaginary.

Bailey Moses

Community Manager

Bailey Moses

Connective. Relative.

Kenny Hesse

Content Creator

Kenny Hesse

Vee Dries

Community Messenger

Vee Dries

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Los Angeles, CA

Pluto is not a broker-dealer, investment adviser or member of FINRA. Securities offered by Alpaca Securities LLC (“Alpaca Securities”). Alpaca Securities is a member of FINRA and the Securities Investor Protection Corporation.

Alpaca Securities, LLC (“Alpaca Securities”) is not responsible for and is not providing the technology and services you receive from us to access and manage your brokerage account with Alpaca Securities. You firmly agree to hold Alpaca and its affiliates, owners, directors, employees, clearing firm and agents harmless for any loss or damage arising from the use of or unavailability of the technology and services that we are providing.

The content on this website is for informational purposes only. Pluto does not recommend any specific securities or investment strategies. Investing involves risk & investments may lose value, including the loss of principal. Past performance does not guarantee future results. Investors should consider their investment objectives and risks carefully before investing.